Digital Marketing Campaigns
I connect strategy, creative, and performance across channels to build campaigns that reach people and actually move them.
Leonardo Beltran is a creative and advertising man through and through.
For almost a decade, he's been obsessed with how to creatively get people to focus their attention. From health and sustainability campaigns that moved the needle statewide, hyper-focused social projects targeted right to your feed, brands trying to explode onto a global stage, commercial clients who needed their voice sharpened. His work has reached billions across social media, and picked up a few awards while it was at it.
In his spare time he writes, builds games, and ships apps.
He sometimes operates independently under the name Glass Palace.
Identika: Projects I worked on with Identika
Glass Palace: Projects I did on my own

Have something you want people to notice? Let's make it worth their attention.
I connect strategy, creative, and performance across channels to build campaigns that reach people and actually move them.
I build social presences with a point of view. What to say, where to say it, and how to keep people coming back.
I turn audience insights, cultural shifts, and what makes a brand itself into ideas people want to spend time with.
Have an app or game idea you can't stop thinking about? Tell me what it does and why it should exist. Let's turn it into something people can actually use or play.